Here is a sound bite on Big Data I composed for another source…
Big Data is relative. For some firms Big Data will be measured in petabytes and for other in hundreds of gigabytes. The point is that very detailed data provides the vital statistics that quantify the health of your business.
To store and access Big Data you need to build on a scalable platform that can grow. To process Big Data you need a fully scalable parallel computing environment.
With the necessary infrastructure in place the challenge becomes: how do you gauge your business and how do you change the decision-making processes to use the gauges?