Here is one I composed for SAP on the HANA blog about the recent Microsoft SQL Server announcements that is not too obnoxiously pro-HANA. It is more about the data architecture required to handle a world where the client is a mobile device and every query must complete sub-second. This, I believe is where we are headed… taking those BI queries that run in an hour on weak warehouses and improving the response to 10 seconds won’t cut it if your user is on a mobile device… and if the query is customer-facing you will be out of business…
The only way to solve for this is to get lots of silicon between you and your data… and hope that no queries miss the cache… or put it all in-memory.
I might have added to the work post that anytime a database vendor pre-announces a product that is due out in 1-2 years, “2014-2015” in this case, it is marketing not architecture… meant to freeze SQL Server customers in place while Microsoft tries to catch up.
Make sure to have a look at the comments… there is a great link to a Microsoft mouthpiece who suggests that I must have no technical background and that I am a liar. Nice.